This year’s 2nd FMCG in Action Conference was held on Wednesday, 20/2/2019 at the Maroussi Plaza Amphitheater, organized by the monthly magazine “σελφ σερβις». The conference focused on the innovative and effective actions of the consumer products and was judged successful by the participants thanks to the quality of the presentations, the level of the event and the overall conference experience. Antonis Panagotas, CEO isostevia, presented his speech on:
«ISOSTEVIA: From zero to hero»
At the heart of the crisis and without financial resources, a food company is set up by two brothers with a strong vision in a provincial town called Livadia. The “from zero to hero” presentation describes all the steps from the initial concept and innovation to implementation, penetration of sales networks and acquisition of iTQi’s superior taste and quality award.
It also presents innovative ideas that will integrate Augmented Reality into isostevia product packages in 2019, upgrading the customer experience and changing the rules on the information a product can give to the consumer.
For the complete presentation please click here